Crowdfunding as the new Frontier of Sport

Abstract

The present paper was created with the aim of investigating a rapidly spreading phenomenon, such as crowdfunding, starting with a general overview of the nature of the mechanism, to then focus on the growing importance in the sports sector.
Crowdfunding is a collective funding mechanism that arises fundamentally from the need for small projects to raise capital to be developed. Alongside the traditional channels, a new tool has developed since the early 2000s, the peculiarity of which is to leverage new entities willing to finance projects and exploit the potential of the network for this purpose.

Sport considers this phenomenon as a new lever to be exploited to finance the sector.