THE ROLE OF COMMUNICATION IN SPORT

Patrizia Belfiore, Alessandra Sorrentini, Lorenzo Donini

Abstract


The purpose of this work is to analyze the contribution that communication has given over the years to sports management. The multiple Stakeholders of sporting events show a growing interest in the communication policies of the events themselves, in particular those of international importance. In recent years, sports organizations have invested time and resources in digital media and social media to improve the dissemination processes of sports.


Full Text:

PDF (Italiano)

References


Bateson, J. E., & Hoffman, D. K. (2006). Gestire il marketing dei ser- vizi. Milano: Apogeo.

Cherubini, S. (2003). Il marketing sportivo: analisi, strategie, strumen- ti (5 ed.). Milano: Franco Angeli.

Cova, B., Giordano, A., &Pallera, M. (2007). Marketing non conven- zionale. Viral, guerrilla, tribal e i 10 principi fondamentali del marke- ting post-moderno. Milano: Il Sole 24 Ore.

Dahlen, M., Lange, F., & Smith, T. (2010). Marketing Communication – A Brand Narrative Approach. Chichester, Sussex, UK: John Wiley and Sons Ltd.

Danaher, P., &Rossiter, J. (2011). Comparingperceptions of marketing communication channels. European Journal of Marketing, 45(1-2), 6-42.

Drossos, D. A., Fouskas, K. G., Kokkinaki, F., &Papakyriakopoulos, D. (2011). Advertising on the internet: perceptions of advertising agen- cies and marketing managers. International Journal of Internet Marke- ting and Advertising, 6(3), 244–264.

Duncan, T. (2002). IMC: Using Advertising and Promotion to Build Brands. New York: International ed., The McGraw-Hill Companies, Inc.

Durkin, M., &Lawlor, M. A. (2001). “The implications of the internet on the advertising agency-client relationship”. The Service Industries Journal, 21(2), 175-190.

Gorry, G., &Westbrook, R. (2009). Winning the Internet Confidence Game. Corporate Reputation Review, 12, 195-203.

Hambrick, M. E., Simmons, J. M., Greenhalgh, G. P., & Greenwell, C. (2010). Understanding professional athletes use of Twitter: a content analysis of athletetweets. International Journal of Sport Communica- tion, 3(4), 454-471.

Invernizzi, E. (2002). La poliedricità della comunicazione per lo svi- luppo dell’impresa. Sinergie(59), 19-39.

Kerin, R. A., Hartley, S. W., &Rudelius, W. (2010). Marketing.(P. L., A cura di) Milano: 2. Ed., McGraw-Hill.

Kietzmann, J. H., Hermkens, K., McCarthy, I. P., & Silvestre, B. S. (2011, May-June). “Social media? Get serious! Understanding the fun- ctional building blocks of social media”. Business Horizons, 54(3), 241-251.

Kitchen, P. J., Brignell, J., Li, T., & Jones, G. S. (2004a). “The emergence of IMC: a theoretical perspective”. Journal of Advertising Rese- arch, 44(1), 19-30.

Kitchen, P. J., Schultz, D. E., Kim, I., Han, D., & Li, T. (2004b). “Will agenciesever ‘get’ (or understand) IMC?”. European Journal of Mar- keting, 38(11-12), 1417-1436.

Kotler, P. (2004). Marketing management. Milano: 11 edizione italiana, Pearson.

Kotler, P., Keller, K. L., Ancarani, F., & Costabile, M. (2012). Marketing management (14 ed.). Milano: Pearson.

Kucuk, S., &Krishnamurthy, S. (2007). An Analysis of Consumer Power on the Internet. Technovation, 27(1-2), 47-56.

Kwangwoon, K., &Ilchul, K. (1982). Social Science Study Methodolo- gy. Seoul: Parkyoungsa.

Lambin, J. (2012). Market-driven management: marketing strategico e operativo (italaiana ed.). (E. Tesser, & M. Galvagno, Trad.) Milano: MGraw-Hill.

Lambin, J. J. (1996). Marketing strategico. Una prospettiva europea. Milano: McGraw Hill.

Lewis, R., &Kitchin P. (2010). New communications media of sport(Vol. Sport Public Relations and Communication). (M. Hopwood, P. Kitchin, & J. Skinner, A cura di) Oxford, UK: Elsevier. 25. Lugli, G. (2005). Il prosumerismo nel marketing dei servizi. Mercati e competitività(1), 169-199.

Perrone, F. (2006). Manuale introduttivo alla comunicazione aziendale (Seconda Edizione ed.). Milano: Franco Angeli.

Pires, G., Stanton, J., & Rita, P. (2006). The internet, consumer em- powerment and marketing strategies. European Journal of Marketing, 40(9-10), 936-949.

Rothschild, P. C. (2011). “Social media use in sports and entertainment venues”. International Journal of Event and Festival Management, 2(2), 139-150.

Rowley, T. J. (1997). Moving Beyond DyadicTies: A Network The- ory of Stakeholder Influences. Academy of Management Review, 22(4), 887-910.

Schultz, D. E. (2002). “Summit exploreswhere IMC, CRM meet”. Marketing News, 36(5), 11-12.

Sciarelli, S. (2014). La gestione dell’impresa tra teoria e pratica azien- dale.Padova: Cedam.

Semenik, R. J. (2002). Promotion and Integrated Marketing Communi- cations. Cincinnati, OH: Thompson Learning/South-Western.

Shannon, C. E., &Weaver, W. (1949). The Mathematical Theory of Communication.Urbana and Chicago: University of Illinois Press.

Siano, A. (2012, Settembre-Dicembre). La comunicazione per la sostenibilità nel management delle imprese. Sinergie(89), 3-23.

Sorrentini, A. (2010). Il business degli eventi sportivi. Torino: Giappichelli.

Thomas, J. A. (2011). “Twitter: the sports media rookie”. Journal of Sports Media, 6(1), 115-120.

Turban, E., King, D., Lee, J., Warkentin, M., &Chung, H. (2002). Electronic Commerce: A Managerial Perspectiv. New York: Prentice Hall.

Vollero, A. (2010). E-marketing e Web communication. Verso la gestio- ne della corporate reputationonline.Torino: Giappichelli.




DOI: https://doi.org/10.32043/gsd.v3i2.141

Refbacks

  • There are currently no refbacks.


Copyright (c) 2019 Giornale Italiano di Educazione alla Salute, Sport e Didattica Inclusiva

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Italian Journal of Health Education, Sports and Inclusive Didactics 
ISSN: 2532-3296