THE INFLUENCE OF COLOURS ON EMOTIONAL MEMORY: HOW COLOURS CAN IMPROVE LEARNING IN PRIMARY SCHOOL CHILDREN

Abstract

This research investigates whether colours could improve memory performance and therefore the learning process in primary school children.

Research has amply demonstrated how an emotional stimulus is codified and recalled more quickly; furthermore positive emotions make memorization easier than neutral and negative ones; other studies have reported how certain colours elicit certain emotions and therefore coloured stimuli can improve their memorization.

It is a quantitative experimental research where were administered questionnaires and tests to a sample of 72 primary school subjects; then were compared the coloured words remembered to the neutral ones.

Therefore, using colours that lead to positive emotions can help children to memorize the stimuli as the amygdala intervenes in the mnestic process.

This would improve the learning process of children and in particular could become a valuable resource for those children who present a DSA.