COMMUNICATION AND SPORT

Patrizia Belfiore, Simona Iannaccone

Abstract


Communication can be defined as the process through which a subject transmits a message to others and is made up of several elements: a source, an encoding process, a message, a communication channel, a decoding process, a recipient. With specific reference to sporting events, it should be clarified that the attractiveness of the events is largely agreed upon by the effective and efficient management of communication activities. The purpose of this paper is to draw a conceptual framework relating to the evolution of communication in the sports world.


Keywords


Communication, Sport, Innovation

Full Text:

PDF (Italiano)

References


Bateson, J. E., & Hoffman, D. K. (2006). Gestire il marketing dei ser- vizi. Milano: Apogeo. Cherubini, S. (2003). Il marketing sportivo: analisi, strategie, strumen- ti (5 ed.). Milano: Franco Angeli.

Cova, B., Giordano, A., &Pallera, M. (2007). Marketing non convenzionale.

Viral, guerrilla, tribal e i 10 principi fondamentali del marketing post-moderno. Milano: Il Sole 24 Ore.

Dahlen, M., Lange, F., & Smith, T. (2010). Marketing Communication – A Brand Narrative Approach. Chichester, Sussex, UK: John Wiley and Sons Ltd.

Danaher, P., &Rossiter, J. (2011). Comparing perceptions of marketing communication channels. European Journal of Marketing, 45(1-2), 6-42.

Drossos, D. A., Fouskas, K. G., Kokkinaki, F., &Papakyriakopoulos, D. (2011). Advertising on the internet: perceptions of advertising agen- cies and marketing managers. International Journal of Internet Marketing and Advertising, 6(3), 244–264.

Duncan, T. (2002). IMC: Using Advertising and Promotion to Build Brands. New York: International ed., The McGraw-Hill Companies, Inc.

Durkin, M., &Lawlor, M. A. (2001). “The implications of the internet on the advertising agen- cy-client relationship”. The Service Industries Journal, 21(2), 175-190.

Gorry, G., &Westbrook, R. (2009). Winning the Internet Confidence Game. Corporate Reputa- tion Review, 12, 195-203.

Hambrick, M. E., Simmons, J. M., Greenhalgh, G. P., & Greenwell, C. (2010). Understanding professional athletes use of Twitter: a content analysis of athletetweets. International Jour- nal of Sport Communica- tion, 3(4), 454-471.

Invernizzi, E. (2002). La poliedricità della comunicazione per lo svi- luppo dell’impresa. Si- nergie(59), 19-39.

Kerin, R. A., Hartley, S. W., &Rudelius, W. (2010). Marketing.(P. L., A cura di) Milano: 2. Ed., McGraw-Hill.

Kietzmann, J. H., Hermkens, K., McCarthy, I. P., & Silvestre, B. S. (2011, May-June). “Social media? Get serious! Understanding the fun- ctional building blocks of social media”. Busi- ness Horizons, 54(3), 241-251.

Kitchen, P. J., Brignell, J., Li, T., & Jones, G. S. (2004a). “The emergence of IMC: a theoretical perspective”. Journal of Advertising Rese- arch, 44(1), 19-30.

Kitchen, P. J., Schultz, D. E., Kim, I., Han, D., & Li, T. (2004b). “Will agenciesever ‘get’ (or understand) IMC?”. European Journal of Mar- keting, 38(11-12), 1417-1436.

Kotler, P. (2004). Marketing management. Milano: 11 edizione italiana, Pearson.

Kotler, P., Keller, K. L., Ancarani, F., & Costabile, M. (2012). Marketing management (14 ed.). Milano: Pearson.

Kucuk, S., &Krishnamurthy, S. (2007). An Analysis of Consumer Power on the Internet. Tech- novation, 27(1-2), 47-56.

Kwangwoon, K., &Ilchul, K. (1982). Social Science Study Methodolo- gy. Seoul: Parkyoungsa. Lambin, J. (2012). Market-driven management: marketing strategico e operativo (italaiana ed.). (E. Tesser, & M. Galvagno, Trad.) Milano: MGraw-Hill.

Perrone, F. (2006). Manuale introduttivo alla comunicazione aziendale (Seconda Edizione ed.). Milano: Franco Angeli.

Pires, G., Stanton, J., & Rita, P. (2006). The internet, consumer em- powerment and marketing strategies. European Journal of Marketing, 40(9-10), 936-949.

Rothschild, P. C. (2011). “Social media use in sports and entertainment venues”. International Journal of Event and Festival Management, 2(2), 139-150.

Rowley, T. J. (1997). Moving Beyond DyadicTies: A Network The- ory of Stakeholder Influen- ces. Academy of Management Review, 22(4), 887-910.

Schultz, D.(2002). “Summit exploreswhere IMC, CRM meet”. Marketing News, 36(5),

Sciarelli, S. (2014). La gestione dell’impresa tra teoria e pratica azien- dale.Padova: Cedam.

Semenik, R. J. (2002). Promotion and Integrated Marketing Communications. Cincinnati, OH: Thompson Learning/South-Western.

Siano, A. (2012, Settembre-Dicembre). La comunicazione per la sostenibilità nel management delle imprese. Sinergie(89), 3-23.

Sorrentini, A. (2010). Il business degli eventi sportivi. Torino: Giappichelli.

Thomas, J. A. (2011). “Twitter: the sports media rookie”. Journal of Sports Media, 6(1), 115-120.

Turban, E., King, D., Lee, J., Warkentin, M., &Chung, H. (2002). Electronic Commerce: A Managerial Perspectiv. New York: Prentice Hall.

Vollero, A. (2010). E-marketing e Web communication. Verso la gestio- ne della corporate reputation online.Torino: Giappichelli.




DOI: https://doi.org/10.32043/gsd.v6i1s.490

Refbacks

  • There are currently no refbacks.


Copyright (c) 2022 Giornale Italiano di Educazione alla Salute, Sport e Didattica Inclusiva

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Italian Journal of Health Education, Sports and Inclusive Didactics 
ISSN printed: 2532-3296