Patrizia Belfiore, Simona Iannaccone


Communication can be defined as the process through which a subject transmits a message to others and is made up of several elements: a source, an encoding process, a message, a communication channel, a decoding process, a recipient. With specific reference to sporting events, it should be clarified that the attractiveness of the events is largely agreed upon by the effective and efficient management of communication activities. The purpose of this paper is to draw a conceptual framework relating to the evolution of communication in the sports world.


Communication, Sport, Innovation

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