Giuseppe Nappi, Alessandro Daniele, Lucia Valentino


Sporting activity represents, in an increasingly important way, one of the main tools useful for pursuing satisfactory levels of psycho-physical, social and educational well-being for each individual. In this perspective it appears necessary to analyze what are the fundamental elements of sports sciences understood in their pedagogical meaning. Furthermore, this research contribution aims to consider the dimension of digital marketing applied to sport with a totalitarian perspective, able to analyze both the socio-economic implications and those of a purely socio-educational nature.


Sport Pedagogy, Well-Being, Digital Marketing, Socio-Educative Dimension

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Italian Journal of Health Education, Sports and Inclusive Didactics 
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